1/ The function of strategy is to reverse the paradox of choice. You have to increase optionality while making the actual decisions easier.
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2/ One way to remember this is to think of it as "increase ambiguity in mental models, decrease uncertainty in next action choices."
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4/ There is no #4. Not every tweetstorm of mine extends into double digits. Since this one is meta, this is actually a 3-pointer.
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