2/ The Kindle dashboard allows you to enroll your book in the program or not. It's plus revenue above book sales.
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3/ Here are actual details. https://kdp.amazon.com/help?topicId=A156OS90J7RDN … But then you get "commentary" like this. http://www.telegraph.co.uk/technology/amazon/11692026/Amazons-to-pay-Kindle-authors-only-for-pages-read.html …
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