WordPress is 14% of the web, last I heard. It's basically the small-business-web. Why don't more startups use it to growth-hack SMB markets?
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Two data points: Early PHP left a bad taste in many developers' mouth; I actively avoided getting typecast as "just a WordPress dev."
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It strikes me as the tech equivalent of working as a plumber or AC repairperson: Great money, if you can look beyond the stigma.
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Incidentally, I'm currently available for Ruby and JavaScript work.
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Also consulting on Test- and Behavior-Driven Development as solutions to business problems beyond programming.
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