WordPress is 14% of the web, last I heard. It's basically the small-business-web. Why don't more startups use it to growth-hack SMB markets?
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problem though is that WP helps them run their own site. Seems easier to GH a platform like say Eventbrite
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True, that's why it will take creativity. WP ecosystem is very connected, but not via big centralized company.
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hmmm. Well there's old fashioned community approach. Go to Wordcamp and meet all the players.
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I'd trojan horse an offering into a plugin that does something randomly useful
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