1/ Everyone talks of "mobile-first strategy" but it's kinda unclear wtf that means unless you're obviously a mobility-centric biz like Uber
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2/ Responsive design is not "mobile first strategy": that's confusing car tires and engines.
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3/ For most businesses, it is NOT obvious how to exploit mobility is a context element
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4/ The limits: smaller screen, less capable keyboard, apply to all business but the advantages like location, sensors do NOT apply to all
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5/ An example of a GOOD mobile-centric adaptation to possiblity rather than constraint is bank apps with check scanning using camera
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6/ But such obvious natural fits aren't always there as low-hanging fruit. I have no idea what mobile-first blogging means for instance
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7/ Mobile-ONLY strategy is actually easier to think about, since latest data shows that's a big, growing segment, esp. in dev world.
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8/ I suspect you should think through business possibilities for existing biz in terms of mobile-friendly --> mobile-first --> mobile-only
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9/ A business is only mobile friendly if it uses being mobile to do something extra, rather than mobility just being a constraint/cost
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10/ It is mobile-first if that "something extra" is critical path feature that's actually harder/impossible to do on a laptop or w/o device
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11/ It is mobile-only if the business basically shouldn't exist in a world of laptops or no-computers.
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12/ That's the setup and "strategy container" but it's still not clear what the contents are, so examples would be great. Let's hear 'em.
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