1/ Everyone talks of "mobile-first strategy" but it's kinda unclear wtf that means unless you're obviously a mobility-centric biz like Uber
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10/ It is mobile-first if that "something extra" is critical path feature that's actually harder/impossible to do on a laptop or w/o device
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11/ It is mobile-only if the business basically shouldn't exist in a world of laptops or no-computers.
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