1/ Everyone talks of "mobile-first strategy" but it's kinda unclear wtf that means unless you're obviously a mobility-centric biz like Uber
8/ I suspect you should think through business possibilities for existing biz in terms of mobile-friendly --> mobile-first --> mobile-only
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9/ A business is only mobile friendly if it uses being mobile to do something extra, rather than mobility just being a constraint/cost
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10/ It is mobile-first if that "something extra" is critical path feature that's actually harder/impossible to do on a laptop or w/o device
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