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1/ Everyone talks of "mobile-first strategy" but it's kinda unclear wtf that means unless you're obviously a mobility-centric biz like Uber
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4/ The limits: smaller screen, less capable keyboard, apply to all business but the advantages like location, sensors do NOT apply to all
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5/ An example of a GOOD mobile-centric adaptation to possiblity rather than constraint is bank apps with check scanning using camera
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