1/ Everyone talks of "mobile-first strategy" but it's kinda unclear wtf that means unless you're obviously a mobility-centric biz like Uber
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2/ Responsive design is not "mobile first strategy": that's confusing car tires and engines.
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3/ For most businesses, it is NOT obvious how to exploit mobility is a context element
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agreed. Being "mobile-first" in 2015 is like being "internet-first" in 1999.
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Many companies don't seem to grok how mobile experience is fundamentally different from laptop/desktop experience
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This doesnt address support communication (admin, institutional...) which can account for 80% of communication w/ Ss
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