1/ Running a blog today is an example of the "unreasonable effectiveness of optimization" as @keithmadams of Facebook labeled the principle
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Replying to @vgr
2/ There are a 1000 little things you can do to make a blog better in content, design, distribution etc. Each is minor by itself.
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Replying to @vgr
3/ But if you do enough of those 1000 things, you create a difference that from the outside looks like radical, not incremental
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Replying to @vgr
4/ Even if the engine is the same (WP) and the design fuselage is the same (say Genesis or Thesis), the optimizations make a huge difference
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Replying to @vgr
5/ How big? The diff between an amateur blog and a pro-blog that sustains a business is paper plane to 747. Yet building blocks are the same
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Replying to @vgr
6/ This is the reason one of the blogging-about-blogging is still a thriving category. The 1000-little-things part keeps changing/evolving
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Replying to @vgr
7/ You can teach a n00b how to get from 0 to basic blog in about an afternoon. The rest takes years.
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Replying to @vgr
8/ The 80-20 rule does NOT apply in blogging. The first 20% of effort only gets you 20% of the returns. The remaining 80% takes...80%.
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Replying to @vgr
9/ This suggests a broader lesson beyond blogging: a schlep is precisely the sort of activity where the 80-20 rule does NOT apply.
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10/ So general principle in anything eaten by software: 80-20 rules collapse, effort shock returns. This is flip side of long tail.
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Replying to @vgr
11/ Why? Because many 80-20 rule domains are artificial, created by protectionist barriers. Get past the barrier (20%) and 80% returns await
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Replying to @vgr
12/ When barriers collapse, and open, global competition returns, say goodbye to 80-20 cheats. Effort/return get meaningfully linked again
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