1/ Running a blog today is an example of the "unreasonable effectiveness of optimization" as @keithmadams of Facebook labeled the principle
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9/ This suggests a broader lesson beyond blogging: a schlep is precisely the sort of activity where the 80-20 rule does NOT apply.
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10/ So general principle in anything eaten by software: 80-20 rules collapse, effort shock returns. This is flip side of long tail.
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