1/ Running a blog today is an example of the "unreasonable effectiveness of optimization" as of Facebook labeled the principle
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2/ There are a 1000 little things you can do to make a blog better in content, design, distribution etc. Each is minor by itself.
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3/ But if you do enough of those 1000 things, you create a difference that from the outside looks like radical, not incremental
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4/ Even if the engine is the same (WP) and the design fuselage is the same (say Genesis or Thesis), the optimizations make a huge difference
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6/ This is the reason one of the blogging-about-blogging is still a thriving category. The 1000-little-things part keeps changing/evolving
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7/ You can teach a n00b how to get from 0 to basic blog in about an afternoon. The rest takes years.
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