1/ Running a blog today is an example of the "unreasonable effectiveness of optimization" as of Facebook labeled the principle
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2/ There are a 1000 little things you can do to make a blog better in content, design, distribution etc. Each is minor by itself.
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3/ But if you do enough of those 1000 things, you create a difference that from the outside looks like radical, not incremental
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5/ How big? The diff between an amateur blog and a pro-blog that sustains a business is paper plane to 747. Yet building blocks are the same
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6/ This is the reason one of the blogging-about-blogging is still a thriving category. The 1000-little-things part keeps changing/evolving
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