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2/ There are a 1000 little things you can do to make a blog better in content, design, distribution etc. Each is minor by itself.
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4/ Even if the engine is the same (WP) and the design fuselage is the same (say Genesis or Thesis), the optimizations make a huge difference
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5/ How big? The diff between an amateur blog and a pro-blog that sustains a business is paper plane to 747. Yet building blocks are the same
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