1/ Running a blog today is an example of the "unreasonable effectiveness of optimization" as @keithmadams of Facebook labeled the principle
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4/ Even if the engine is the same (WP) and the design fuselage is the same (say Genesis or Thesis), the optimizations make a huge difference
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5/ How big? The diff between an amateur blog and a pro-blog that sustains a business is paper plane to 747. Yet building blocks are the same
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