1/ Running a blog today is an example of the "unreasonable effectiveness of optimization" as @keithmadams of Facebook labeled the principle
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3/ But if you do enough of those 1000 things, you create a difference that from the outside looks like radical, not incremental
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4/ Even if the engine is the same (WP) and the design fuselage is the same (say Genesis or Thesis), the optimizations make a huge difference
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