hypothesis: what looks like belief in cultural ether is actually people attending to subtle signifiers of systemic empirical problems.
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in other words lack of cultural ether is highly correlated with empirical abuses. So consumers use it to shortcut confirmatory research
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this technique derives from evolutionary psychological mechanisms that make us sensitive to (and abhorrent of) deception.
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Yup. We consciously suspend when we sense deception detectors misfiring, or drive simulation to hifi when it is firing right.

