Irony: marketers (in the promotion sense) are basically anti-market (in the economics sense). Their job is to keep the market inefficient.
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Hmm. No real paradox, just misnaming. Marketers should be called Market Distorters.
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interesting idea! though it assumes a world where direct customer acquisition purely by being good is possible in all markets
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As much as I wish that were true, it seems clearly not.
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isn’t this the job all capitalists. Who wants to play fair? Better to find an inefficiency to exploit.
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