Weakness 1, packaging is hard for people like me raised on agile as religion, because it's a waterfall process, not yet agilified.
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Weakness 2: Marketing ops is hard because it involves getting a lot of fussy, plumbing right, and keeping it inspected and tuned.
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Weakness 3: staffing tech needs. Super hard for small biz with occasional+varied tech needs to compete for reliable talent with tech sector.
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I would guess vetting and contracting with freelancers is rarely worth the effort as well.
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