Apple is moving upmarket. Being disrupted by a very new kind of low-end disruptor: lack of purchasing power.
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I agree with that, but my point is, Apple isn't the one to be driving that process. They are waiting for someone else
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Au contraire, the demand for certain goods causes a rise in productivity and wages to afford them. e.g. mobiles, SV housing, etc.
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Andi has a good thread on this topic:
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The problem is Apple is disappearing upward into being a luxury brand at the exact same time as becoming the only competent computer maker
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