This could work. But why don't you just turn ribbonfarm into an old-fashioned publishing house?
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Producing deadwood versions of the text would signal skin-in-the-game and willingness to be evaluated by the old-school. A gamble.
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I agree with the concept of 'bundling' and then branding writing output into products to be consumed on reading binges though.
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I think ribbonfarms greatest issue is that it's unwilling or unable to expand beyond the blog.
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(1) Literally bind and sell books. (2) Create a Slack community. Ribbonslack. (I wanted to do this but you have natural advantage.)
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(3) I got an email from aeon the other day saying they were trialing something called "Aeon Ideas".
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(4) Expand the frames - perhaps something like the big questions that Edge posts yearly.
My point is that there isn't any innovation.
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Yeah, there isn't any on the public-readership front. Conscious choice there. It's all on other less visible fronts.
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It's bad to do unpredictable things in front of people. Or is that not the conscious decision.
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Nope, I have more interest in directions other than the ones you are suggesting. Naturally less visible ones. So priorities.
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:) If ribbonfarm evolves visibly, it won't be along existing evolution patterns for media

