1/ An odd consequence of "I am not a billionaire...yet" mentality of US is that openly marketing to people wealthier people than you a no-no
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2/ The only people who can market openly to the wealthy is people seeking venture capital (a "I am working on being a billionaire" signal)
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This misses arts/craft/hip product crowd - or are they not marketing openly?
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Etsy as a whole may make billions, but individuals are not making much because they're targeting others without much money

