1/ An odd consequence of "I am not a billionaire...yet" mentality of US is that openly marketing to people wealthier people than you a no-no
Conversation
Replying to
2/ The only people who can market openly to the wealthy is people seeking venture capital (a "I am working on being a billionaire" signal)
2
1
2
Replying to
3/ Unless you're pitching a startup, marketing to wealthy has to use indirection, flattering something like their superior sense of taste
1
1
1
Replying to
4/ You cannot just say bluntly, "I am marketing to you, because this is expensive stuff and only rich people like you can afford it."
4
1
1
Replying to
5/ An especially ironic consequence of this is that "patronage" has been redefined to mean "patronage by a crowd of your financial peers"
1
2
1
Replying to
6/ Look at kickstarter or etsy or patreon: the UX practically screams egalitarian peer-crowd "patronage"
1
1
2
Replying to
7/ If you're not convinced, look at the culture of "rewards" on offer: they are aimed at your social class. Not millionaires.
1
1
Replying to
8/ The $10,000+ level rewards are obviously rhetorical for the most part, when in fact, they should be the serious target
2
2
4
Replying to
9/ A necessary condition for inequality to go down is for society to first drop the "I am not a billionaire...yet" pretense.
1
3
1
Replying to
10/ This might be the definition of a middle-class: a defined aspirational level that is NOT billionaire and is respectable to aspire to
1
2
2
Replying to
12/ In the industrial age, this relationship was based on "professionalism." Middle --> wealthy marketing was based on "expertise."
1
1
Replying to
13/ The open problem with new economy is not lack of jobs. It is lack of a substitute for "professionalism" as basis for relating to wealthy
2
2
9
Show replies
