1/ An odd consequence of "I am not a billionaire...yet" mentality of US is that openly marketing to people wealthier people than you a no-no
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2/ The only people who can market openly to the wealthy is people seeking venture capital (a "I am working on being a billionaire" signal)
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3/ Unless you're pitching a startup, marketing to wealthy has to use indirection, flattering something like their superior sense of taste
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5/ An especially ironic consequence of this is that "patronage" has been redefined to mean "patronage by a crowd of your financial peers"
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6/ Look at kickstarter or etsy or patreon: the UX practically screams egalitarian peer-crowd "patronage"
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In some ways yes, but in a very socially regressive way that is too feudal for my tastes.
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