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1/ An odd consequence of "I am not a billionaire...yet" mentality of US is that openly marketing to people wealthier people than you a no-no
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2/ The only people who can market openly to the wealthy is people seeking venture capital (a "I am working on being a billionaire" signal)
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4/ You cannot just say bluntly, "I am marketing to you, because this is expensive stuff and only rich people like you can afford it."
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5/ An especially ironic consequence of this is that "patronage" has been redefined to mean "patronage by a crowd of your financial peers"
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