1/ An odd consequence of "I am not a billionaire...yet" mentality of US is that openly marketing to people wealthier people than you a no-no
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3/ Unless you're pitching a startup, marketing to wealthy has to use indirection, flattering something like their superior sense of taste
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4/ You cannot just say bluntly, "I am marketing to you, because this is expensive stuff and only rich people like you can afford it."
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This misses arts/craft/hip product crowd - or are they not marketing openly?
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