If you want to perpetuate your tradition, switch marketing from guilt to another emotion. Doesn't work well anymore. Pride isn't much better
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fun, belonging, absorbing cognitive surplus, reducing cognitive load, vanity/identity, aesthetic community, predictability...
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you attract people with promise of predictability, you get people terrible at evolving the tradition. Result: hara-kiri
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yeah "attracting people" selectively is a thing tradition has never had to do before, really
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It's hilarious to see (for example) that churches probably need to attract people with good twitter/blogging instincts now
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"church planting" is a FASCINATING area of study right now
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