People who say "technology is just a tool" always make me silently go, "oh boy, you're soooo screwed." I've been more often right than not.
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Big subject. Try Marshall McLuhan's "Understanding Media" for a good starting point on why the tool view is flawed.
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reminds me of a exec who told me that 'software is just like plumbing for us'
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Ah I get it now. I was thinking in the context of choosing to adopt new tech rather than its effect once in place
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Now I just have to make sure customers and investors are using specific tech before I pitch my crazy new idea!
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customers and investors need to be shaped by their tech before they're receptive to something that builds on it




