If strategy is willingness (or even desire) to be misunderstood, marketing is desire to be understood. That's why the two often collide.
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yes. My natural bias is to assume that an "open" strategy is just the luxury of surplus resources in evidence. Secrecy default
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hmm. maybe part of the reason there is so much bad strategy, per Rumelt, in most big orgs is that marketing's imperatives dominate.
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