Product manifestos should be called manifests. "People who believe X have seats reserved on this product. The rest of you fuck off."
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@vgr v interesting because so counter intuitive: you're suggesting the rec'd wisdom of benefit-based marketing is patronizing/exclusionary? -
@georgebaily I am suggesting being patronizing and exclusionary is patronizing and exclusionary. Advertising benefits is fine.
End of conversation
New conversation -
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