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1/ The suffering artist/philosopher ideal is guardian bs. Idealism is the luxury of people who do obviously useful things.
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2/ Artists and philosophers must be *more* commerce/trade oriented than, say, startup founders or manufacturers of PCBs.
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4/ What do they sell? Relief from the existential anxiety that *they* create in the first place. The 3-part business plan for this is...
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5/ Phase 1: Existential gaslighting -- create restlessness and anxiety through art or philosophy showing people their comforting delusions
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