Drucker was right for 1950s: only two basic functions, marketing and innovation. In digital economy, I think there's only 1 left: innovation
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depends on what you mean by marketing and depends on what you mean by innovation.
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"marketing" encompassed whatever you had to do to book a sale, including logistics, packaging and payment processing.
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"innovation" (again according to Drucker) was kind of like recognizing patterns and acting on them.
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