Drucker was right for 1950s: only two basic functions, marketing and innovation. In digital economy, I think there's only 1 left: innovation
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@vgr so were you using Drucker's definitions or other ones? -
@doriantaylor my own. I never use others definitions. - 1 more reply
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@vgr "marketing" encompassed whatever you had to do to book a sale, including logistics, packaging and payment processing.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@vgr "innovation" (again according to Drucker) was kind of like recognizing patterns and acting on them.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@vgr Drucker had extremely specific definitions for bothThanks. Twitter will use this to make your timeline better. UndoUndo
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