Drucker was right for 1950s: only two basic functions, marketing and innovation. In digital economy, I think there's only 1 left: innovation
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2/ at any given point, there is an excess of innovation compared to people's ability to absorb. lack of innovation not limiting factor
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Marketing doesn't solve that problem or even determine which ones migrate to head of adoption queue
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depends on what you mean by marketing and depends on what you mean by innovation.
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Nononono, it depends what you mean by yak-shaving :D
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1/ au contraire, if u had to pick one it would be marketing. nobody beats a path to your door if you have better mousetrap
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