What's a good general word for an antisecret: things like gospels, marketing copy, memes, aphorisms that people *want* to spread?
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Message. But that doesn’t distinguish from person-to-person.
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Also message is neutral. Term is used in cryptography as well.
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Need the noun, not the verb. The object of evangelism.
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-- Culture? Beliefs, products, ideas widely spread (and I guess implicitly accepted and agreed upon) create a culture.




