1/ Two possible reasons why sustaining innovation fails to compete with true (external) disruption: finance, sociology
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in IN case, joint-tamily structure led to natural decentralization e.g. Tata/Birla group. Also BRK is a good example?
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Yes, sibling rivalry is natural reason to create VMs: Ambani brothers a good example. Tatas/Birlas not so much.
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what about Jamshedji creating TISCO/TELCO etc JRD continuing Titan, TCS, TIL etc for example, all through Tata Sons/trusts
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not really internal disruption... they did not compete with each other or disrupt each other via cannibalization
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