1/ Two possible reasons why sustaining innovation fails to compete with true (external) disruption: finance, sociology
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2/ Finance reason is well known: sustaining innovation looks for measurable, quick top-line impact that disruptive does not show early on
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3/ Sociological reason: due to cooperative nature of work (individual contributions buried), the default internal tribe is the slacker tribe
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5/ Sociological reason does explain: slacker tribe does not *want* to accelerate.
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6/ Attempts to create an inner, faster tribe will lead to ostracization from essential support function.
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