1/ Two possible reasons why sustaining innovation fails to compete with true (external) disruption: finance, sociology
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3/ Sociological reason: due to cooperative nature of work (individual contributions buried), the default internal tribe is the slacker tribe
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4/ Finance reason does not truly explain why "self-disruption" fails (a strong leader *could* get the time constants and $ right)
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there's a gully in the S-curve that runs for a while under the linear function before crossing it.
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