1/ Lit surveys and discovery exercises serve 2 purposes, not 1: providing idea fuel and containing downside of potential blindside errors
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10/ Nobody told me this when I was doing academic research, but with blogging, if you don't work this way, you're basically dead.
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11/ Because in blogging, unlike academia, there's no room for playing it safe. You're either in it for potential hits, or you're on way out
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