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1/ Lit surveys and discovery exercises serve 2 purposes, not 1: providing idea fuel and containing downside of potential blindside errors
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2/ Conflating the two purposes leads to misery and terrible work because very different subsets of discovery findings drive them.
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4/ The most cited work gives you foundations to build on. Obscure works give you novel starting points that have chance for high ROI
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6/ If you look for both inspiration and risk mitigation in the middle, you'll do low-value, incremental work that is safe.
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7/ If you look for both inspiration and risk mitigation at the ends, you'll likely make one or more bonehead blunders.
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