Ideal self-image for innovation: mythic sense of mission (what), banal sense of process (how). For un-innovative excellence, reverse the two
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you should matrix that. mythic mission, banal process = google. banal vision, mythic process = mckinsey. mythic both = apple.
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ironic if true, because intermodal container shipping is one of the most transformative innovations of the last century.
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Yup. I have minor, non-clinical obsession with containers for that very reason.

