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the "normcore" idea got conflated with another term they coined, "acting basic".
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It didn't "get conflated." There is overlap because normal people do act basic. So blending in normcore style ends up basic
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I highly recommend a reading of 's original paper on normcore. It's a deep and super interesting idea…
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ps - your Entrepreneurs are the New Labor series is one of my all time favorite reads on startups, Silicon Valley, etc 👌
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