6/ Once a thesis is well known, it's probably too late to make big money off it. Go early or go home.
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alternately, pick time horizon to ride out Amara's Law...most bandwagonistas fall off along the way: pcmag.com/encyclopedia/t
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incidentally do you see a parallel between Amara's law and the Gartner hype cycle? Or is that just me?
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i.e., root causes are marketing time constants vs. engineering time constants hitting related but distinct cognitive biases.
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