The more unique you are, the more you have to accept equity over cash, whatever your actual risk tolerance. Cash is luxury for replaceables.
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The unique/irreplaceable tech people in my department do make lots of cash, but it took them each 5ish years in position to get there.
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. Unique --> irreplaceable after risks they represent have been leveraged to hilt, making them codependent on adapted environs.
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Frank Knight made that point too in Risk, Uncertainty and Proft. No market exists for entrepreneurial leadership.
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:) good to rediscover a Frank Knight insight.
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see my last post, self-help gurus are actually fairly interchangeable within a three segment market :)
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