8/ We approach online surfeit with discovery-work mindset. Google needs "I feel lucky" button because people *don't* expect to get lucky.
18/ This is why so many offline marketers fail online or only create fads via overwork, while total nerds accidentally succeed via neglect.
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19/ You can fake this btw (cf: recent potato salad kickstarter) but not long term. Long term faking = cry wolf failure.
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20/ Adding an item 20 because I'm OCD, but then, so are all people on whom slow marketing works and who can work it :)
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@vgr taking@ribbonfarm as example; slow-marketing seems limited to personal itch-scratching b/c of timeframe insensitivity. -
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@calcsam blitz marketing: start with a bang, creating more regret than delight, cash out and leave before WOM true-values you in market
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