5/ Good online-native marketing imbues writing/media with a stealth "more than worth the click" quality. Slow-release virality.
15/ ... You can ruin it by getting panicky and doing Random Acts of Overt Marketing. So best to understand what you're doing.
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16/ I've been calling this model "slow marketing" (as in slow food). But a better term might be antimarketing: things that gain from noise.
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17/ Almost all the tactics of slow/antimarketing are via negativa (removing or even reversing elements from classical marketing)
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