4/ This is counterintuitive. For something to be a cult classic, you have to have a "why isn't this better known?" sense of discovery.
14/ Surprisingly, rich-vein marketing is easy to do accidentally by focusing on quality and neglecting/going-slow on marketing. But...
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15/ ... You can ruin it by getting panicky and doing Random Acts of Overt Marketing. So best to understand what you're doing.
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16/ I've been calling this model "slow marketing" (as in slow food). But a better term might be antimarketing: things that gain from noise.
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