1/ Facebook clamping down on clickbait is a really healthy development, as is @SavedYouAClick type ideas.
11/ Instead you need to *validate* the reader's default that most things are not worth the click, and let *them* decide you're an exception
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12/ You're appealing to deal-hunting instincts really. Conveying a sense that your stuff is a "steal" in terms of the discovery work needed.
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13/ In information abundance world apparent-secrecy-through-apparent-obscurity is a gold standard. Produces steady, near-zero-cost WOM.
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