1/ Facebook clamping down on clickbait is a really healthy development, as is @SavedYouAClick type ideas.
9/ Biggest kick you can get online is the sense that you have discovered a rich new vein few know about. I last had that with tvtropes.
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10/ If you're trying to establish a source with a "rich vein" brand perception, the last thing you want to do is clickbait/oversell up front
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11/ Instead you need to *validate* the reader's default that most things are not worth the click, and let *them* decide you're an exception
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