1/ Facebook clamping down on clickbait is a really healthy development, as is @SavedYouAClick type ideas.
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8/ We approach online surfeit with discovery-work mindset. Google needs "I feel lucky" button because people *don't* expect to get lucky.
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9/ Biggest kick you can get online is the sense that you have discovered a rich new vein few know about. I last had that with tvtropes.
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