1/ Facebook clamping down on clickbait is a really healthy development, as is type ideas.
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2/ Inflating expectations only to disappoint is actually broadcast media rhetoric. Online the tactic hits reductio ad absurdum rapidly.
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4/ This is counterintuitive. For something to be a cult classic, you have to have a "why isn't this better known?" sense of discovery.
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5/ Good online-native marketing imbues writing/media with a stealth "more than worth the click" quality. Slow-release virality.
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