"Choose your own adventure" stories don't work. But "choose your own context," where you can dig as deep into back stories as you want, do.
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ah you mean like 20 books come out and you pick which ones to read...
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How nerdy you get in delving into the universe...wikia, Wikipedia etc. Big fans watch/read new stories with 100x more context.
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imagine if Wikipedia had a proper API to build something like this on top of their treasure trove of semi-connected data...


